How to Brief a Concept Artist

The tighter the brief, the faster the first meaningful pass. Here's what we ask for before starting any concept work.

Lead with constraints

Camera, platform, tone, age rating, and cultural notes up front. Guardrails free the artist to explore inside the right box instead of guessing.

Show, don't just tell

A small, well-chosen reference board communicates more than a page of adjectives. Mark what you like and what you want to avoid.